Client Story – L3DFX
With the help of accounts receivable factoring, L3DFX was able to take on the infusion of projects that were coming in. They attracted top talent by adding benefits they otherwise would not have been able to provide. Additionally, they could purchase much-needed equipment to expand their product offerings.
Facts at a Glance
Size of Company
Age of Company
Due to many factors, they needed to increase their working capital. They were seen as non-bankable by their local banks due to the uniqueness of their industry, lack of established business credit, and the way they invoice is slightly non-traditional.
For five years, they have been factoring their receivables with Franklin Capital.
They used the working capital to grow the business, attract key team members and buy equipment. Notably, they have grown from 18 to 65 employees and are moving towards being bankable.
About the Client
L3DFX is a creative studio that opened in 2013 in Illinois. They specialize in designing and building theming, props, structures, immersive environments, and interactive experiences.
Five years ago, L3DFX had hit a crossroads with its business.
To realize their growth potential, they needed to improve their working capital. The company was looking to reorganize its management structure and attract higher-end team members. They turned to their local bank, which turned them down, deeming them non-bankable. The bank would not provide them with financing because their industry was unique, they lacked established business credit, and the way they invoice is slightly non-traditional. Their banking partner recommended they reach out to Sue Duckett with Franklin Capital because they recognized that Franklin would look at this client with a different view to lending.
Working with Franklin Capital and the Value of the Partnership
After just a few conversations with the Franklin Capital team, they knew this relationship would be different. Franklin’s approach took a more detailed look at their business, much less superficial and one size fits all, which they had previously experienced. Franklin got into the details of the business, what they did and how long they had been around. Plus, who they are and who their clients are. Combining these details with Franklin’s experience, they developed a financing solution that helped L3DFX’s business significantly.
“When I visited Paul, I saw a man that had vision, was an expert in his craft and had a business to believe in. I went back to my team discussed the situation and we came together to provide a facility that would work for Paul. We believe it is imperative that we fit in with our clients’ needs and not the other way around,” said Sue Duckett, Chief Operating Officer, Franklin Capital.
“Over the past five years Franklin has been very in tune with us as a client. When I call Sue, I never feel like I am calling a bank and talking to a banker. It is always a personal conversation about my business, what I need, my goals, and how they could help.
Truly, they are more like a business consultant. I feel like I have a partner in my business that will help me figure out a financial solution for what we want to do. It has been amazing. Franklin is always responsive, which has been an enormous help. Because sometimes you need to know, can I do this and draw on this line? What if I get this project? How can you help me? Franklin has always been there with answers to my financial questions. Additionally, they have helped with potential solutions to problems that may be coming my way. Knowing they are in my corner has all been an enormous relief,” said, Paul Ciesiun, President / Creator at L3DFX.
The Solution and Why it is Important
Franklin Capital has been providing L3DFX with accounts receivable factoring for five years. The financing has provided them with the working capital they have needed to grow the business.
Initially, the financing allowed them to do a few things to aid their growth. They were able to take on the infusion of projects that were coming in. They attracted top talent by adding benefits they otherwise would not have been able to provide. Additionally, they could purchase much-needed equipment to expand their product offerings.
Over time, with the financing from Franklin, “we grew from 18 employees to 65, thanks to their help. Without Franklin, we would not have seen that type of growth. We would not be the company we are now without their financing bump and them believing in us and taking the risk,” Ciesiun commented.
Furthermore, L3DFX has grown so significantly that they are moving towards being bankable.
“Since that first visit in 2018, Paul has taken L3DFX from strength to strength, he now has more opportunities and we are so pleased that he is now in a position whereby we could help him transition to a traditional form of finance,” commented Duckett.